About Us - Elly & Lula Boutique

Welcome to Elly & Lula Boutique, where everyday luxury meets small-town warmth.

Founded by sisters Shelby Sterba-Lato and Brooke Sterba, Elly & Lula Boutique opened its doors on July 28, 2023, with a simple vision: to create a welcoming shopping destination where women can discover beautiful, high-quality fashion and thoughtfully curated lifestyle products that make everyday life feel a little more special.

Located in the heart of Eau Claire, Wisconsin, we are proud to be a locally owned boutique dedicated to offering a personalized shopping experience built on trust, authenticity, and genuine customer care.

Our Story

As sisters with a shared passion for fashion, family, and meaningful connections, Shelby and Brooke dreamed of creating a boutique that reflects their love for timeless style, everyday comfort, and quality craftsmanship.

Elly & Lula Boutique was born from that dream. Every collection we carry is carefully selected to help our customers feel confident, comfortable, and effortlessly stylish in their daily lives. Our goal is not simply to sell products—we strive to help every customer find pieces they truly love and enjoy for years to come.

What We Offer

Our boutique specializes in thoughtfully curated products, including:

Trendy women’s fashion inspired by effortless, everyday luxury
Comfortable and stylish apparel with a modern, Free People-inspired aesthetic
High-quality organic baby clothing
Handcrafted candles and artisan soaps
Fashion accessories for everyday wear
Carefully selected gifts and lifestyle essentials

Every item is chosen with quality, comfort, style, and value in mind.

Our Commitment to Quality

We believe our customers deserve products they can trust. That’s why we carefully evaluate every brand and product before it becomes part of our collection.

Our commitment includes:

Curated selections from trusted suppliers and makers
Honest product descriptions and accurate information
Quality materials and craftsmanship
Fair pricing and exceptional value
Continuous improvement based on customer feedback

Customer Satisfaction Comes First

At Elly & Lula Boutique, our customers are at the center of everything we do.

We understand that shopping online requires confidence and trust. That’s why we are committed to providing:

Friendly and responsive customer support
Secure online shopping
Clear communication throughout your shopping experience
Transparent store policies
Prompt assistance with questions and concerns
A hassle-free customer experience whenever possible

Whether you’re shopping for yourself, your family, or a thoughtful gift, we want every interaction with Elly & Lula Boutique to be positive, enjoyable, and memorable.

A Boutique Built on Trust & Transparency

Transparency is one of our core values. We believe customers should always know who they are purchasing from and how to reach us.

Business Name: Elly & Lula Boutique
Our Physical Address: 2217a Fairfax St, Eau Claire, WI 54701, United States
Phone Support: +1 715-314-0344
Email Support: support@ellyandlulaboutique.com

Customer Service Hours

Wednesday – Friday: 10:00 AM – 5:00 PM
Saturday: 9:00 AM – 1:00 PM
Sunday – Tuesday: Closed

Facebook: https://www.facebook.com/profile.php?id=100071649335646

We are always happy to answer questions and assist our customers within 24 hours.